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The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

Posted on 2010-04-16




Name:The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)
ASIN/ISBN:0415171903
Author:Marina Bianchi
Publisher:Routledge (1998)
Pages:Library Binding, 280 pages
File size:3 Mb
   The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

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Author: Marina Bianchi


Publisher: Routledge (1998)


Binding: Library Binding, 280 pages


pricer: $190.00


ISBN-10: 0415171903


editorialreviews

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.




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